May 20th to May 21st 2019
Vice - President of Republic of Ghana
Chairman and World President of IAA
President of Advertising Association of Ghana
Senior Vice President IAA & CEO Innova DDB Ghana
Vice President / Area Director of IAA & CEO, Mullen Lowe Accra
Managing Director of IAA
Executive Vice President of Unilever Ghana & Nigeria
Country Manager of IBM
CEO of JWT Middle East & Africa
CEO of Media Fuse Dentsu Aegis Network
About The Conference

The 3rdedition of the highly anticipated Africa Rising – “What’s Coming Next?” Conference comes off in the city of Accra, Ghana between 20thand 21stMay 2019. It promises to be two days of insightful industry developments, networking and discussions with a host of accomplished speakers from all over the world.

The IAA (The Global Compass of Marketing Communications) believes in the future of Africa and this conference provides a platform for an in-depth assessment and understanding of the economic, social forces and trends, insights facing consumers, brands and governments in Africa to collectively bring Africa to the fore in the era of evolution.

This year our speakers and indeed every delegate will answer the question posed from our theme “Technology Vrs. Consumer Choice – Who’s determining the future?” through topics like:

  • Africa – We look forward!!
  • Insights – We are the same but different
  • Brands at Crossroads
  • Digitize and Humanize
  • Nation Branding
  • From the whole comes the whole – some things are not binary
  • Technology Trends Vs. Consumer Brands
  • Influencer Marketing – the right marketing path for your business?
  • Connecting Stories and Experiences
  • The “Madmen” of 2030 (Millennials will rule the world)

The city will come alive with culture, food, music and all things that make Ghana a vibrant and hospitable country. This conference promises to be one of the biggest Marketing Communications event on the African continent in 2019. Make sure you reserve your seat in Accra, May 20 -21 for this ground-breaking industry event.

All accompanying partners will have the opportunity to experience Accra from a culture, commerce and entertainment point of view.

Conference Schedule

Mon 20th May: Conference Day 1

8.00am         Registration

9.00am         Opening Ceremony

Akwaaba (Welcome Address):

Mr. Torgbor Mensah, IAA Ghana Chapter / Advertising Association of Ghana, Executive Chairman – The Great Argon Group

9.10am     IAA in Perspective: Krishnaswamy Srinivasan, IAA Chairman and World President.

9.20am   Africa’s Story

9.25am    Opening Address by Special Guest of Honour: H.E Dr. Mahamadu Bawumia, Vice – President of the Republic of Ghana

 9.35am      IAA in Africa Norkor Duah, Vice President & Area Director, Africa & Managing Director, MullenLowe Accra

9.45am     Keynote: Africa – We look forward!!  


10.50am          Keynote: Insights – We are the same but different.

Rep from Mckenzie

11.35am        Keynote: Brands at Crossroads    –  Sasan Saeidi, Regional Director (JWT)

12:20pm        Keynote: Digitize and Humanize

Bharat Avalani (CEO, Connecting Dots Consultancy)

1.05pm  LUNCH

2.05pm  Keynote: Nation Branding  Speaker from South Africa

2.50pm Technology Trends Vs. Consumer Brands  – Selorm Adadevoh, CEO (MTN Ghana)

3.30pm  Keynote: “From the whole comes the whole – some things are not binary”  Yaw Nsarkoh (Executive Vice President, Unilever, Ghana – Nigeria)

4.30pm  Close of Day 1

7.30pm Beach Front Fiesta

Mon 20th May: Conference Day 2

Mon 20th May: Conference Day 1

8.00am     Arrival

9.00am     Recap of highlights of Day 1. 

Dagmara Szulce, Managing Director, IAA & Norkor Duah, Vice President & Area Director, Africa & Managing Director, MullenLowe Accra

9.15am  Keynote: Digital Vs. Traditional. The Scorecard.

10.00am Keynote: Creativity and Culture


11.05am Brand Blocking: Regulations & implications on new categories

Moderator: Bernard Avle

 12.20pm LUNCH

1.20pm  Africa Osee Yie.  Speaker: Chief Moomen

 1.30pm  Keynote: Connecting Stories and Experiences

2.10pm Keynote: Out of Home

2.40pm Keynote: Influencer Marketing – The right marketing path for your business?


3.20pm  Panel Discussion: The “Madmen” of 2030 (Millenials will rule the world)

4.10pm Keynote 

 5.00pm  Nantie Yie (Goodbye): Joel Nettey, Senior Vice-President (President – Elect), IAA


Registration:  $300 (or cedi equivalent) |  $150 for Accompanying partners


Labadi Beach Hotel, Accra

Midindi Hotel Cantonments

Email: Website:

Tel: +233 302 770 007

Distance to Labadi Beach 4.2kilometers / 2.6miles

Rooms                                   Rate $

Standard Single                          $125

Executive Single                        $135

Standard Double                       $ 145

Executive Double                      $165

Suits                                             $180



Tel: +233 302-774-296 / +233-302-786-034

Distance to Labadi Beach 4.0 Kilometers / 2.0miles

Rooms Rate US $

Standard Room 75
Deluxe Double 82
Twin Bed 82
Executive Suit 110

Mahogany Lodge Labadi

Email: | Website:

Tel: +233 244-314-795 / +233-302-761-163

Distance to Labadi Beach 4.2kilometers / 2.1miles

Standard Room                       $110

Premium Standard                 $ 75

Executive Room                     $140

Premium Executive                $180

One Room Apartment            $230

Two  Room Apartment          $360

Three Room Apartment        $500

Our Previous Sponsors

You can send us a message in this section.

Location Information

We are located on the Ring Road Central, opposite IPMC.

Call us on 0303 938 556

Or send us an e-mail to


Advertising Association of Ghana

P.O. Box KD 265


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