The 3rdedition of the highly anticipated Africa Rising – “What’s Coming Next?” Conference comes off in the city of Accra, Ghana between 20thand 21stMay 2019. It promises to be two days of insightful industry developments, networking and discussions with a host of accomplished speakers from all over the world.
The IAA (The Global Compass of Marketing Communications) believes in the future of Africa and this conference provides a platform for an in-depth assessment and understanding of the economic, social forces and trends, insights facing consumers, brands and governments in Africa to collectively bring Africa to the fore in the era of evolution.
This year our speakers and indeed every delegate will answer the question posed from our theme “Technology Vrs. Consumer Choice – Who’s determining the future?” through topics like:
- Africa – We look forward!!
- Insights – We are the same but different
- Brands at Crossroads
- Digitize and Humanize
- Nation Branding
- From the whole comes the whole – some things are not binary
- Technology Trends Vs. Consumer Brands
- Influencer Marketing – the right marketing path for your business?
- Connecting Stories and Experiences
- The “Madmen” of 2030 (Millennials will rule the world)
The city will come alive with culture, food, music and all things that make Ghana a vibrant and hospitable country. This conference promises to be one of the biggest Marketing Communications event on the African continent in 2019. Make sure you reserve your seat in Accra, May 20 -21 for this ground-breaking industry event.
All accompanying partners will have the opportunity to experience Accra from a culture, commerce and entertainment point of view.
Mon 20th May: Conference Day 1
9.00am Opening Ceremony
Akwaaba (Welcome Address):
Mr. Torgbor Mensah, IAA Ghana Chapter / Advertising Association of Ghana, Executive Chairman – The Great Argon Group
9.10am IAA in Perspective: Krishnaswamy Srinivasan, IAA Chairman and World President.
9.20am Africa’s Story
9.25am Opening Address by Special Guest of Honour: H.E Dr. Mahamadu Bawumia, Vice – President of the Republic of Ghana
9.35am IAA in Africa Norkor Duah, Vice President & Area Director, Africa & Managing Director, MullenLowe Accra
9.45am Keynote: Africa – We look forward!!
10.25am NETWORKING REFRESHMENTS BREAK
10.50am Keynote: Insights – We are the same but different.
Rep from Mckenzie
11.35am Keynote: Brands at Crossroads – Sasan Saeidi, Regional Director (JWT)
12:20pm Keynote: Digitize and Humanize
Bharat Avalani (CEO, Connecting Dots Consultancy)
2.05pm Keynote: Nation Branding Speaker from South Africa
2.50pm Technology Trends Vs. Consumer Brands – Selorm Adadevoh, CEO (MTN Ghana)
3.30pm Keynote: “From the whole comes the whole – some things are not binary” Yaw Nsarkoh (Executive Vice President, Unilever, Ghana – Nigeria)
4.30pm Close of Day 1
7.30pm Beach Front Fiesta
Mon 20th May: Conference Day 2
Mon 20th May: Conference Day 1
9.00am Recap of highlights of Day 1.
Dagmara Szulce, Managing Director, IAA & Norkor Duah, Vice President & Area Director, Africa & Managing Director, MullenLowe Accra
9.15am Keynote: Digital Vs. Traditional. The Scorecard.
10.00am Keynote: Creativity and Culture
10:45AM NETWORKING REFRESHMENTS BREAK.
11.05am Brand Blocking: Regulations & implications on new categories
Moderator: Bernard Avle
1.20pm Africa Osee Yie. Speaker: Chief Moomen
1.30pm Keynote: Connecting Stories and Experiences
2.10pm Keynote: Out of Home
2.40pm Keynote: Influencer Marketing – The right marketing path for your business?
3.20pm Panel Discussion: The “Madmen” of 2030 (Millenials will rule the world)
5.00pm Nantie Yie (Goodbye): Joel Nettey, Senior Vice-President (President – Elect), IAA
Registration: $300 (or cedi equivalent) | $150 for Accompanying partners
Labadi Beach Hotel, Accra
Midindi Hotel Cantonments
Email: firstname.lastname@example.org Website: www.midindihotel.com
Tel: +233 302 770 007
Distance to Labadi Beach 4.2kilometers / 2.6miles
Rooms Rate $
Standard Single $125
Executive Single $135
Standard Double $ 145
Executive Double $165
Tel: +233 302-774-296 / +233-302-786-034
Distance to Labadi Beach 4.0 Kilometers / 2.0miles
Rooms Rate US $
Standard Room 75
Deluxe Double 82
Twin Bed 82
Executive Suit 110
Mahogany Lodge Labadi
Email: email@example.com | Website: www.mahoganylodge.com
Tel: +233 244-314-795 / +233-302-761-163
Distance to Labadi Beach 4.2kilometers / 2.1miles
Standard Room $110
Premium Standard $ 75
Executive Room $140
Premium Executive $180
One Room Apartment $230
Two Room Apartment $360
Three Room Apartment $500